Portfolio
This is a curated compilation of my past coursework and work experience. Please allow a moment for the content to load on-screen.
Brand Social Plan
Course: Social Media Tactics & Strategies
Assignment description: To encompass the strategic and tactical elements of this course, you will identify an organization of your choice and develop a holistic digital communications plan to start, improve, streamline, and/or better inform their online strategy.
Campaign Analysis
Course: PR Case Studies
Assignment description: Working from the topic that you selected, you should craft a case study, which outlines the basic premise of the campaign or issue including the perceived target audience, objectives, messages, strategies and tactics and evaluation. This should be informal and visually appealing.
Email Copy
Role: Tuckernuck Store Stylist
Context: I was asked to create an email to send to our top 40 local clients to advertise our new, in-store Zimmermann collection - a luxury women's fashion brand. This was created in about 20 minutes since I was also working on the floor at the time. I followed Tuckernuck's branding and incorporated some of Zimmermann's brand language.
Crisis PR Case Analysis
Course: PR Case Studies
Assignment description: Students were given a list of case studies to choose from and information about them from the Silver Anvil Awards by PRSA. The project was done in pairs and presented to the class. This was the crisis PR case.
Social Media News Release
Course: PR Writing
Assignment description: An interactive press release made for social media with clickable links and graphics
Company PR Plan
Course: Public Relations
Assignment description: Construct a comprehensive PR plan for a company with less than 200 employees that you have experience working for. The plan should include objectives, target audiences, strategies and tactics, timeline and evaluation.
Social Media/Reputation Crisis
Course: Crisis Communications
Assignment description: A pair of students had to choose a category of crisis (this is social media) and present an analysis of the crisis, incorporating in-class lessons. This was also accompanied by a 9 page paper.
Tuckernuck Partnerships
Role: HQ Brand Marketing Intern
Assignment description: This was a slide-deck presentation compiled from current influencer analysis and feedback from previous presentations. The concept was to pitch future potential partnerships for the brand. It included various influencers and celebrities with demographics tailored to marketing needs. This was presented to Co-Founder Madeline Grayson and Director of Brand Marketing Michelle Cino.
Pictured with Growth Marketing Team at Tuckernuck Holiday Party.
Psychology Research Paper
Course: College Writing
Assignment description: Students were asked to write a research paper based on a topic of those choosing using elements that were taught in class. Papers went through a drafting and revision process before turning in the final product at the end of the course.